Both Kat and I have been long term followers of The Hello Workshop with wonderful tags and accessories to use for any occasion. With a team birthday this week, it couldn't be a better time to introduce you to the monochrome musings of Hailey, the visionary behind the brand.
Tell us a about your brand. Where did it all begin?
The idea of starting my own business had been rattling around in my head since 2013 when I designed all of my own wedding stationery however The Hello Workshop was officially born in January 2015. The Hello Workshop is the answer to the ‘entrepreneurial itch’ I’ve always had. Working at many leading design studios over the years, has only strengthened my craving to ‘do my own thing’ and despite never 'feeling ready’... 2015 seemed like the ideal year to take the leap.
How do you go about designing your products?
Images and iPhone snaps of my favourite colour palettes and patterns is where it all begins. I collate all of these images into a moodboard and begin to put together an ‘overall look’ of a range. I prefer to work in ‘ranges’ rather than individual designs. At this stage all of my designs are created digitally however I’m looking at moving into some watercolour designs in the future.
What does a typical day at The Hello Workshop entail?
Every day is very different... some days I’m photographing products, other days I’m out’n about meeting with clients. I try to split my time equally between my freelance jobs and my own stationery products however sometimes the freelance jobs do take priority. I work best in the mornings so I get most of the big tasks done before lunch-time. The studio is lovely and bright and loud music is always a must (however hubby doesn’t agree when he’s helping me with the book work)!
What are you top tips for wrapping gifts in style and maintaining the importance of giving gifts from the heart?
Gift wrapping doesn’t have to be expensive. One of my favourite wraps is a simple kraft paper. I often start with a simple base (like kraft) and add a splash of colour with a strip or belly band of coloured or textured paper. Always finish off with some matching ribbon or twine and a beautiful gift tag.
Once again, giving a gift from the heart doesn’t have to be expensive. I often opt from a gift that has been personalised (think a photo book etc) or made by hand.
Where would you like to see The Hello Workshop in the future?
The plan is to expand and grow my product range. I really need to get my butt organised and plan ahead for ranges that include calendar events eg: Valentines day, easter etc.
I would also love to start wholesaling my products – in particular my greeting cards. There are so many beautiful bricks & mortar stores that I can envisage my products sitting in.
It looks like Hailey will be saying hello to a new venture in the next couple of months with a little one on the way! We look forward to following the next phase of The Hello Workshop. We also spy that the Mega Monochrome pack is currently on sale (this is a run, don't walk 75% off kind of sale!) on The Hello Workshop Website . Happy Shopping!