Midas Touch


Getting back into the swing of things after the holidays can be tough.  Enter Midas, your sugar craving saviour.  This versatile turmeric superfood blend can be enjoyed as a drink or simply aded to your family favourite recipes for a delicious new twist.  We caught up with Sam and Elaine to talk all things Midas. 


Tell us a bit about Midas Cup. Where did it all begin? And what was your vision when you created it?

Sam studied Nutrition & Food Technology so I’ve been using turmeric, and known about the benefits of it for years. Early in 2016, Elaine and I were finding ourselves doing laps of Melbourne searching for turmeric milk lattes. We realised what we were making at home, was far tastier that what was available; and with my background in Food Technology it seemed obvious that we should produce our own.


How do you go about sourcing and creating Midas Cup?

We put a lot of effort into sourcing organic, raw ingredients. Mixing them at home until we were happy with the blend. We decided to have it packed pharmaceutically to maintain the integrity and cleanliness of the blend, this means it won’t be contaminated by gluten, nuts, seeds, or dairy.


What are the health benefits of Turmeric?

Turmeric is the most powerful natural anti-inflammatory. It’s been shown to be beneficial when treating diabetes, Alzheimer’s, cancer, cardiovascular disease, the list goes on. 

The entire blend is bursting with antioxidants, which reduce the stress load placed on your body from the world around. It’s great for immunity, IBS, PMS, brain health, and most importantly gut health; we’re learning more and more every day the effects gut health has on mental health.

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What are your top tips for making the perfect Turmeric latte?

Start with any mylk (dairy alternative) - we prefer coconut, but almond or soy work well too. When you’re making it at home we like to use the milk frother and put 250-300mL of mylk with 1 teaspoon of Midas Cup.

Voila. That’s it.

If you don’t have a milk frother, just heat the mylk and Midas Cup gently and slowly on the stove. (Microwaves work too!)
If you are feeling like a treat - add some chocolate.  Find out how here.


What is your favourite recipe using Midas Cup?

Just one!? The blend is quite savoury, and with no added sugar,  it’s been designed to be used however you like and is perfect for both sweet and savoury recipes.

It’s great as a baste for fish. Mix 2 teaspoons with a clove of crushed garlic and olive oil, use it to marinate some white fish for 30 minutes, then grill and serve on rice & veg. The baste makes a yummy sauce on the rice.

This is just one of the many recipes that we have on our website so be sure to check it out. 


We have been busily taste testing some of the wonderful Midas Cup recipes. Keep an eye out for our take on one later this week. In the meantime, head on over to their website to purchase your Midas cup today.

Ainsley and Kat