Note to self
Each day we are bombarded with images of environmental degradation. It can be overwhelming and difficult to know how to make a difference to protect our beautiful surroundings. Today we speak to Jesse and Jonathan the founders of Memobottle who not only identified the issue, but designed a product that stands alone a saturated market.
What was the inspiration for the Memobottle?
The memobottle was born from two main frustrations that the creators (Jesse Leeworthy & Jonathan Byrt) saw in society whist growing up together in a small coastal town south of Melbourne, Australia.
As youngsters they were constantly spending time at the beach/outdoors and noticed an increasing number of plastic water bottles being washed ashore at local beaches and waterways. The two decided to look into the environmental issue a little further.
Initially they had no idea how large this problem was. They couldn’t comprehend how in a country that provides such clean and accessible drinking water; people would still buy single-use water bottles - paying over 1400 times more than perfectly drinkable tap water.
They had also experienced the frustrations of trying to fit round water bottles into laptop and carry bags. At the time, all water bottles were designed around the ease of manufacture. Because of this, car holders, bike holders and accessories followed suit. The creators decided to flip the equation, with an aim to design a product that was optimized for transportation but still held the functionality of traditional water bottles.
Leeworthy went to work on the design that soon became the memobottle.
How did you go about taking social concerns about the consumption of bottled water and turn them into the Memobottles we know and love?
We realised a long time ago that people really are resistant to change. Unfortunately, when presented with two options a lot of people still go with the more convenient or cheaper option regardless of the environmental or social implications.
We decided that the memobottle not to only had to be better for the environment but it had to provide the user with something just as or more convenient than their current situation. The memobottle had to be beautiful, transparent and make people think, encourage people to ask questions and use all of this as a vehicle to encourage people to move away from throw away water bottles. The memobottle is designed for the people who drink water and have an environmental conscience. It boasts a transparent and convenient design. We don't want people to buy this bottle who aren't going to use it - that goes against everything that we stand for. We aim to create useful and beautiful products that can assist in bringing us back to more reusable society.
What features of the Memobottle make it stand out from other water bottles on the market?
The memobottle is the first slim reusable water bottle. This flat design makes it more convenient to slide into your laptop bag, handbag, backpack right next to laptop and books. The sizes are based on paper sizes A5 and A6 as the bottle represents the look of a notebook. It saves on space in your bag and reduces the awkward look of a cylindrical bottle to maintain a clean and sleek look. Its minimal and transparent design creates a neutral aesthetic perfect for anyone.
How do you define great design?
A great design is timeless, standing the test of time. More often than not it is invisible, seamless in functionality and aesthetics. It is innovative, a step ahead the rest and challenges the status quo. It is often a turning point in design expectations questioning the 'why? ' - why things look the way they do and function the way they do? Ultimately, what makes a great design is the designer.
What is the next venture for your company?
We have some great ideas that we are currently implementing for memobottle. Personally we are committed to introducing products that provide environmental benefit whilst improving life convenience and make people think differently about the way they approach the world.
The last few months have been exciting as we expand our retail partners around the world. Coupling with a number of Museums Of Moderns Art has been an honour in itself.
The product roadmap has been planned for the next 2 years and is extremely exciting - expect some really cool things to be released in the next 12 months and beyond!
You too can help rid the world of single use plastic bottles by purchasing a Memo bottle from their website.