That's some good sheet

We can all relate to the never ending struggle between finding beautifully soft and cosy bedsheets and not having to spend a fortune.  We chat with fellow bed lined lover Kamila who found a solution to this problem and in doing so created her company, The Good Sheet.


Tell us a about your brand. Where did it all begin?

The Good Sheet began as a couple of my personal and career roads converged.  I was on maternity leave from my fly-in fly-out job and as the return date loomed I just couldn’t see how I was going to continue flying away every second week.  

Around that time I was also looking for some new sheets and I found the experience quite frustrating.  I don’t like shopping at the best of times, but I really didn’t fancy spending my free time standing in front of a wall of bed linen being overwhelmed by the sheer amount of choice. It was a similar story online.  I wanted something simple, beautiful and high quality but it was hard to tell what was and wasn’t good.  And what seemed like it might tick the quality box, was usually quite expensive.

I thought if I don’t like what’s on offer out there, I’m probably not the only one.  So The Good Sheet was born.  All our products are made from 100% Egyptian Cotton percale and the fabric is Oeko-Tex certified so you know you’re sleeping on premium fabric which will not harm your skin.  The reason we chose percale is because it is breathable, stronger and more durable than sateen which is what’s mostly on offer in the market.  We love its’ softness and classic cool and crisp feel.  In fact, the bed linen you’ll find in most luxury hotels is made using a percale weave.

Another important factor was affordability.  Getting better quality sleep is so important to our health and it’s something that should be accessible to all and not just a select few. And if you want good sleep you should start with good sheets!  It’s a simple thing that can have profound effects on how you feel and in turn, on how you live.

There was something else too – I have a tendency to do things before I know exactly why I do them!  I’ve recently discovered minimalism – perhaps not in the “remove everything you own down to 100 items” sense, but more as a philosophy which embraces a simple, less cluttered life.  It’s not about not ever buying anything again, it’s about buying less but better – basing your purchasing decisions on whether the item will add value to your life.  In a roundabout way, The Good Sheet was always about those values even before I adopted them in my personal life.


How do you go about designing and sourcing your products?

The product had to be very high quality, simple and beautiful.  There was no reinventing the wheel with design, we started with the basics because that’s what The Good Sheet is – luxury bedding basics that fit in any home with their minimalist, unisex aesthetic.  So enter your white, grey and navy plus a pinstripe.  Whilst we will look to expanding this range somewhat, we will retain a smaller, curated offering because the last thing we want is to overwhelm with choice.

High quality was a non-negotiable aspect of product design.  One of the frustrating things about shopping for bedding is that it’s so hard to tell if something is good quality or not.  So a lot of research later we know what separates the good from the bad – and it’s not thread count!  We specifically did not want to manufacture in China due to quality concerns that we felt we couldn’t overcome.  We searched for a supplier who could manufacture what we required and found one in Israel – they have a long history of textile manufacture for some of the world’s most well-known bedding brands.  


What does a typical day at The Good Sheet entail?  

The beauty of working for yourself is that no day is ever the same!  Especially as a new business, you end up wearing many hats at once so it keeps things varied and interesting. Mostly mornings start out checking new orders and going to the warehouse to prepare them for dispatch (in between the craziness that is getting the school run done on time).  On return, there are emails to respond to, social media posts to schedule, get fabric swatches out to people who requested them.  Then I usually take my youngest, who’s 2, out to play and when we return he has a nap which gives me a bit of time to engage with social media followers and other odds and ends (like lunch!).  This is followed by school pick up and an afternoon post office run.  I don’t usually get to sit down to do “proper” work till after the kids are in bed.  That’s when blog posts get written, any website tinkering happens, and also things like getting email campaigns out and getting in touch with media outlets to get the word out there about what we do.  If I have time I might squeeze in an answer or two on platforms such as Quora, and process some product photography.  I also try to fit admin in whenever I have a minute… there’s a lot of admin!  Most nights end around midnight, sometimes later.  I’m working on this though, because getting good sleep is one of the most important things you can do to improve your health.


Why did you choose to work within a monochrome palette?

Going back to basics meant paring down all the unnecessary extras, even excess colour.  A simple, clean, versatile look which can fit with any existing décor necessitates the use of a neutral colour palette.  I wanted to reduce the amount of decision making people had to make and really make it very simple.  All our colours match so you don’t have to worry about things not looking right when paired together.  You can be confident that no matter which of our sheets you choose to put on your bed, they will look good and not clash with what you already own.  I personally like my bedroom to be a place of calm, somewhere I can relax and feel good without the visual distraction of overly bright colours.  Of course, if you like you can always choose to add a pop of colour with accessories which is much easier to do with small items such as cushions.


How can we best look after your products?

The great thing about Egyptian Cotton sheets is that the longer you have them, the better they get.  To keep them great, you just need to look after them and they will provide years of great sleep.  They should be washed in cold-cool water, with only a small amount of detergent.  Add a bit of plain white vinegar to the rinse cycle – a great natural way to soften fabric and brighten colours.  They can be tumble dried on low, but ideally air dry them – is there anything better than sheets fresh off the clothes line?  They will wrinkle because all good cotton percale sheets which haven’t had a lot of nasty chemical treatments applied, will wrinkle.  Life’s too short to iron sheets though, so pop them straight back on the bed.  They will wrinkle less with time.

And finally perhaps a note on what not to do: do not use fabric softener or bleach (oxygen bleach is ok) and do not wash them with clothing as things like zippers can damage the fabric.


Where would you like to see The Good Sheet in the future?

I’d love to see The Good Sheet expand to take in not just bed linen basics but all bedroom basics – such as quilts and pillows, and maybe even blankets too.  I’d like it to see it be the “go to” place for high quality bedroom essentials at affordable prices.


What are your three essential tips for a minimalist bedroom?

Number one would have to be: Remove.  Take stock of everything in your bedroom and try to only keep things that are useful or are meaningful to you.  Removing excess clutter is essential to achieving a minimalist look.

Two: Stick to a simple colour scheme in everything: walls, furniture, bedding.  No more than two main colours.  White is a typical minimalist wall colour but you can use a neutral colour such as grey which is very versatile.

Three: Add light.  This might mean removing dark window coverings in favour of bare windows or if that’s too much, sheers which help retain some privacy while still letting a lot of light in.


\The Good Sheet products can be found on their website and while you are there check out their full post on 'How to create a Minimalist Bedroom'. 


Ainsley and KatComment