Feather + Noise
From a facebook group to an ever growing online store, Feather and Noise keeps going from strength to strength having recently hit over 50k followers on Instagram. We were lucky enough to catch up with the lovely Alison, F&N founder, to find out all about how this wonderful brand came to be. One thing is for sure, if you aren't already familiar with them we suggest jumping online and checking them out quick smart!
Tell us a little about Feather and Noise, how did it all begin?
FEATHER & NOISE was born in early 2013, however the idea had been brewing for many years before. With more than 13 years of experience in retail as a Visual Merchandiser, Ladies-wear Buyer and Senior Sales Rep. I decided it was time to gather up all of my years of passion, experience, dedication and extensive knowledge of fashion, and bring my beloved drive for selling and styling to a wider range of other like-minded people. After my official first year out of the Fashion Industry with a new job description as a ‘Stay at Home Mum’ and with maternity leave quickly coming to an end, it was time to make F&N a reality and bring some of the most stylish and affordable trends to the market place. I just wanted an outlet to style, share and sell all the gorgeous trends that I love to wear. If I can help make others as happy as I am when I wear an F&N style, then that brings so much joy to me!
So from our tiny lounge room where I worked with a one year old at my feet, and expecting my second (what the HECK was I thinking!) to my daughter’s bedroom where I warehoused stock, to my beloved private Facebook group where people first had to join to shop styles live right there, to SO many endless late nights and long hours slugging it out on a laptop designing and creating our online store, hoping and praying that my followers would continue to shop with me! Then from daily walks to the post office with a baby strapped to me and a toddler in the pusher to now having Australia Post pull up at 3.30pm, five days per week at our vibrant and pumping 5 level Head Quarters!
Our posts are always a burst of new styles, trends or video’s that we desperately want to share with you, inspiring you to spoil yourself with a little retail therapy. We love that our customers trust us and come to us for advice and help, and most of all continually return to shop with us. We work exceptionally hard to ensure we reply to every email, message or phone call and pride ourselves on giving the most passionate customer service and care.
How do you go about designing & sourcing your products?
F+N has really reached an exciting position in the market place with almost 80% of our collection now being exclusively designed by us! It’s been hard work & long hours but with a few solid years behind us I know exactly the shapes, styles, prints & fabrics which work, so I constantly draw on previous best sellers; while mixing it up a little by adding a frill, or pleats or taking a favourite floral maxi dress & thinking well if it’s been popular in a dress then we better offer a cute kimono in it too! While I am busy growing our design team to assist in bringing fresh new looks and plenty of exclusive prints and shapes to our brand, I’m constantly inspired by comfort and practicality by the life I live. I trust my gut instinct so much because I genuinely have been wearing F+N head to toe for almost 5 years now! If you can’t add at least 1-2 layers to any of our pieces then it’s out of the range! Because at F+N we are the layering experts!
What motivated you to start your styling sessions?
Well the truth is I kept our styling sessions a secret here at F+N for over a year when I first began rolling them out from either my lounge room or my tiny space across the road from where we are located now! We were secretly offering private styling services right there at our humble studio for many of our clients. These sessions had been incredible, and had served as a beautiful reminder as to why we do what we do; to make women feel confident and beautiful in their own skin.
It wasn’t until we moved into our fresh new digs & had the extra space to create an incredible showroom space, that I just knew we had to open it up to our beloved F&N shoppers. Our showroom is now a dedicated retail space for you to view our collection by appointment only and try on all of our hand-picked and exceptionally curated pieces.
I was so excited & extremely NERVOUS about announcing to the public that you can now select a time slot from our appointment calendar for a FREE one hour, one-on-one personal styling session. I hoped that it would be more than just a personal shopper experience; that every customer would receive personal style advice, expert advice on how to dress for your body shape, and that each individual would be able to feel comfortable knowing that their purchases are practical, easy wearing pieces that will give you a variety of looks you’ve never had before.
The team at F+N are passionate about our unique collections, and we just know that once you step into our showroom & experience an F+N styling session, you will start each day with the right foot forward and most importantly, feeling amazing in what you are wearing. At the start of our sessions we have a brief consultation over a coffee [... or a cheeky champagne if it’s an evening appointment!], and then depending on what you are after, one of our stylists [who are ALL equally awesome!] will help you piece outfits together that will go on to become a host of different wardrobe options for you [and give you the most value for your money!]
As a Mum of two little people myself, I completely understand that most shopping experiences involve our little people in tow. At F&N, we welcome your little people and we can completely accommodate them with comfy cushions, colouring books, & even a mini iPad for some “quiet time” while Mum gets to be styled! All we want from you taking the time to visit us, is for you to be able to feel comfortable during our session and leave feeling wonderful about making the right clothing choices for you!
What are three key things to consider when curating your winter wardrobe?
1. The white shirt! I always have to have a little giggle each week when I watch how many white shirts are shipped out to our beloved customers! Our white shirt was one of the first styles we shot for our online store three years ago and we still sell as many now as we did back then! A white shirt works all year round, from with your denim cut off shorts in Summer OR to the office with a mid-length skirt. But I really love how it can freshen up a Winter outfit, we always tell our clients it simply just polishes off your look when you add one under a jumper, then layered up with a coat! We especially love our College shirt.
2. The Coatigan! Yes it is actually a word, … in fashion anyway! LOL! It’s where you get all the comfort of your favourite cardigan but with the added warmth of a coat! A wool coatigan is a must-have for Winter, they are durable, comfortable and most importantly will keep you warm. We usually offer a boxy style so you can fit plenty underneath it & deep pockets are a must to keep your hands toasty! I would suggest looking for a mid-thigh length and pair it back with skinny jeans! Our Hunter or Zuzu Coatigans have been hugely popular this season! Our Hunter Coatigan and our Zuzu Coat.
3. DENIM! It’s a no brainer than we ADORE denim at F+N! Whether it’s our beloved black skinny leg jeans, or a blue ripped knee jean, be sure to check out our huge denim range! We pride ourselves on jeans with loads of stretch, a great high waist and the type of fit we can bend, sit, play with our little people in and still dress up enough for dinner and drinks with the girls! But if ‘tight’ fitted jeans are not really your thing don’t fret, we have it covered every season with an awesome slouchy style which is on trend, looks like denim but has all the comfort of your boyfriends tracky pants! Be sure to check out our Charlie Jean.
4. I'm sorry I know you said just 3! BUT please don’t forget a great pair of leather boots! Which Kat from ‘It’s a Monochrome Life’ knows all about because she left with a pair! ;) Always, ALWAYS buy leather boots, go for a block heel that isn’t too high so you can still walk comfortably in and get lots of use out of! And well if you can’t decide if you’re a tan or black boot kind of gal, then maybe you’ll just need of each right?! Because boots baby, well they just never seem to go out of fashion! You can shop our leather footwear range here.
What is next for Feather and Noise?
Awwww, what’s next hey?! Oh my gosh …. SO MUCH! But you’ll just have to hang with us in our happy place over on Instagram to keep up with what will happen next! Because we are forever rolling out something new and exciting! Just like this week when we finished showcasing you SEVEN rad little video clips across 7 days on “how to style dresses in Winter!” We had a blast filming these inspiring clips and the feedback and response to them have been so truly positive! Do we ever rest? Nawww, not really!
If you love to shop and want an hour to yourself in the most beautiful and calm of styling suites make sure you head straight to the Feather and Noise website and book in your free, yep you read that right, free styling session. We were lucky enough to have an hour with Caitlin who shared some fabulous tips and made fantastic suggestions of pieces that would suit us and our body shapes. She showed us how to wear different pieces together and how we could mix and match our purchases (yes there were quite a few!) to create several different outfits. We both left our session feeling happy, feeling good about ourselves, feeling fulfilled and like we wanted to head right back in the door and do it all over again. We will definitely be returning in Spring!