Florence + Threads


Situated in the beautiful seaside town of Ocean Grove, Florence and Threads is a clothing and homeware lovers delight. Stocking many locally designed products Florence and Threads is the place to go for unique gifts that support our local makers. Or if you're in the market for a little self indulgence head on in and peruse their beautiful selection for yourself. We spoke with owner Beth about how this wonderful shop came to be and what some of her favourite products are.

DSC_0686 copy.jpg

Tell us about Florence and Threads, where did it all begin and what was your vision? 

Florence and Threads began In December, 2015. At the time I was working as an Occupational Therapist and was constantly thinking about doing something more creative. I’ve always loved interior decorating and visual merchandising. The opportunity to lease the shop popped up and the gorgeous building and location was something I couldn’t refuse. With some help from family members, also involved in small business ownership, I took the leap. My vision was that of a clothing and homewares store with carefully handpicked products of things I love. I envisioned a relaxed, inviting store with products with a hint of difference.

DSC_0681 copy.jpg

How do you go about curating your wide range of products? 

Lots of scrolling the internet and social media as well as visiting other stores for inspiration,  chatting to friends and family on what they love to see in a store, contacting brands and suppliers of products I personally already love. The trade fairs twice a year can also be a great way of finding new products and hidden gems.

DSC_0710 copy OPTION B.jpg

What are your expert tips for gift giving?

That’s a hard one. I really think that It’s the thought that counts… but always give your gift with the perfect card! (my favourite part of a present).

DSC_0696 copy.jpg

What are your favourite products currently in store?

1. Beanies have been selling like crazy the last month!
2. Middle child earrings a new label…handmade in Geelong
3. Bon Lux candles- delicious smelling scents with hand illustrated packaging
4. Jolie & Deen jewellery
5. Books, in particular, Natural Harry’s ‘Whole’ cook book.
6. I also love a good card with a gift

DSC_0678 copy.jpg

What is next for Florence and Threads?

Who knows!! I’m really just enjoying my store now for what it is and hope to continually evolve and keep providing a service and product for all the lovely customers who come through the door.

DSC_0693 copy.jpg

Next time you find yourself down the coast you must stop in to see Beth and the team before heading for a lovely stroll along the water.  With Father's Day just a few sleeps away, Florence + Threads have a great range of unique gifts that Dad is sure to love!

Ainsley and Kat