The White Room Interiors


Love shopping, exploring new places, eating out and having a blast with some friends? Then The White Room Interiors shopping tours are perfect for you. The White room was founded in 2015 by Alex Butta and Rohan Mummery as a way to explore and tour Melbourne’s underground interior design and decoration spots.  We recently caught up with Alex to find out more about the company and her Melbourne shopping tours. 


Tell us a bit about White Room Interiors. Where did it all begin? And what was your vision when you created it?

In colour psychology white is the colour of new beginnings, wiping the slate clean, so to speak. It is the beginning of a creative process. While white isn't stimulating to the senses, it opens the way for the creation of anything the mind can conceive...

The white room concept came about after many shopping trips of my own. I love a good day out of retail therapy, and seeing what new designers are doing, new trends, touching and feeling products, it inspires me and helps me to be a better Interior Decorator in my “Monday to Friday Job” at Freedom Furniture, The White Room is my side project. My good friend Lamai Anne and I use to save up our money and and go shopping every few months to stock up on delicious homewares from boutique interior stores around Melbourne. This challenged me to find new places, every time and I was always excited to show Lamai what I had discovered and also to buy a thing or two! I started thinking to myself if Lamai likes my little tours other people might like it too and there The White Room was born.

Alex Butta

A little bit about The White Room shopping tours.

The White Room offers a vast range of exclusive tours inspired by Melbourne and the Mornington Peninsula's upcoming and established boutique stores which house incredible work from local and International artists with a price for any budget. Last year we (Ainsley and Kat) were lucky enough to win two tickets to the Decoration Indulgence tour at the Breaky for Boobies auction, and absolutely loved it!

Alex was truly professional, she has developed strong relationships with local designers and boutique independent traders around Victoria to make the experience one to remember.  One of our favourite parts of this experience was the fact that when you book a White Room Tour you are supporting small and local business in Victoria! 

On the day of the tour you should bring your purse, a smile, sense of adventure and the willingness to meet like minded people.  It's a great idea to also bring along some pictures of your home that you're wishing to update so that I can find you the most suited goodies on the day.

Alex Butta 

Where do you pull inspiration from when decorating your own home?

I am inspired by nature, the ocean, friends, family, interior stores and other artists. My inspiration could come from one simple cushion to a colour or an experience. Sometimes it comes when I least expect it. My home is filled with things that I love,  I pull them together to create an eclectic space that is cohesive, cosy and far from an un lived space.

Nicole Jennifer photography

What is your top styling tip for the home decorating novice?

Buy your furniture pieces in a neutral tone and a style that isn't too on trend, this will prolong the longevity of your furniture. Add colour in your decorator items! This way you can change your space more often with a less expensive update.

Alex Butta

Where would you like to see White Room Interiors in the future?

It's hard to say because I can’t see into the future, but The White Room is ever evolving. I’m an ideas person and there’s LOTS of ideas.  I’m also a doer and a fast walker. A good friend once told me she only employs fast walkers so when it comes to The White Room Interiors my mind is open.

Alex Butta

Alex has just launched a brand new shopping tour showcasing the Mornington Peninsula's finest.  It is set to be a day filled with shopping, food and laughter.  Why not grab a friend, jump on board and let Alex show you around.  Plus on the day you'll get some lovely discounts at the stores and let's be honest, who doesn't love a bargain! Click the here to book now!

Ainsley and Kat